To promote and carry out programs that protect Hawaii’s natural beauty, to preserve and enhance landscapes and streetscapes, protect historical and cultural resources, promote and protect scenic views, protect Hawaii’s shoreline. improve community appearances, and foster the establishment and preservation of scenic road systems.

To promote education of the public about the economic, social, and cultural benefits of protecting and enhancing scenic resources and community appearances.

To cooperate with local, county, and state efforts while providing information to garden clubs, historic preservation groups, environmental organizations, civic groups, govenmental agencies, and other individuals and organizations interested in preserving and enhancing our visual assets.

To monitor, study, and analyze federal, state, and local policies affecting visual assets; to encourage and foster any other such activity that has the purpose of promoting the appreciation and preservation of our scenic resources.